Vaulty Banking Mobile App
Project Overview
Project Scope
Mobile app
Tools
Figma, InVision, Miro
Role
UX Designer (Research, Visual
Design, Interaction Design, User
Testing)
Problem Statement
Vaulty is a digital bank with a vision to provide a seamless, secure, and user-friendly mobile banking experience for its customers. As a UX designer, I was brought on board to design Vaulty’s mobile banking app from . The challenge was to create an app that would allow users to manage their finances easily, make transactions effortlessly, and access other key banking features with a focus on usability, performance, and a modern interface.
Objectives
As a new entrant in the competitive digital banking space, Vaulty needed an app that would differentiate itself by offering a superior user experience. The following key challenges had to be addressed:
Establishing Trust: Since Vaulty was a new bank, the app needed to project security and reliability to build user trust.
Usability: The app had to be intuitive for users of all ages, especially those new to digital banking.
Comprehensive Features: The app needed to support essential banking functions, such as account management, bill payments, and fund transfers, without overwhelming users with too many options.
Performance: Users expect fast, responsive performance for tasks such as checking balances and making transfers in real time.
Differentiation: In a crowded market, the app needed a unique, user-centric design to stand out from competitors.
The Approach
The goal is to create a user-friendly banking app that could handle all aspects of digital banking while remaining secure, fast, and visually appealing. So I decided to iterate my design flow
Research
Research Plan
I began the project with a thorough research phase to understand the target audience, their needs, and their pain points with existing mobile banking solutions.
Research Goals
Identify common financial tasks users perform on mobile banking apps, such as checking balances, making transfers, and paying bills, to prioritize essential features.
Investigate the frustrations and difficulties users experience with current mobile banking apps to ensure Vaulty addresses these pain points and offers a better user experience.
Explore users' perceptions of digital banking security and the measures they expect (e.g., biometric authentication, 2FA) to create a platform that builds confidence and trust.
Learn about user preferences for UI design, including layout, navigation flows, and personalization, to create a clean and intuitive interface that enhances ease of use.
Understand user expectations for app performance, including load times and response to key actions like making transactions, to ensure Vaulty meets or exceeds industry standards for performance.
Assumptions
Users are highly concerned about the safety of their financial data and expect advanced security measures, such as biometric authentication and encryption.
Users prefer a straightforward and intuitive interface that allows them to complete essential tasks like transfers or balance checks quickly, without complex navigation.
Users will access the app on a variety of devices with different screen sizes, so the design must be responsive and provide a seamless experience across smartphones and tablets.
Users appreciate customizable dashboards, notifications, and quick access features that allow them to tailor the app to their specific needs and preferences.
Users expect immediate feedback on actions like transactions or balance updates, so the app must be optimized for fast load times and real-time processing.
Methodology
Secondary Research (Market Research, Competitive Analysis)
Primary Research (User Interviews)
Market Research
As I embark on designing Vaulty,I recognized the importance of conducting comprehensive market research. This research will help me to understand the current trends and challenges in the Fintech sector , identify the needs and expectations of users, and evaluate the competitive landscape.
Target Audience
Young professionals (25-40 years): Tech-savvy individuals looking for easy-to-use, mobile-first banking solutions that offer flexibility and control over their finances.
Freelancers and small business owners: Users needing tools to manage both personal and business finances in a single platform.
Digital natives (18-24 years): First-time banking customers who value intuitive user experiences and modern interfaces over traditional banking systems.
Opportunities for Vaulty
Enhanced security and transparency: Building trust with users through secure features like biometric authentication and real-time fraud alerts.
Simplified user interface: Providing an intuitive, clutter-free design that prioritizes ease of navigation and usability for both tech-savvy and novice users.
Personalization: Allowing users to customize their experience with personalized dashboards, notifications, and quick access to frequently used features.
Financial wellness tools: Offering features like budgeting, saving goals, and spending insights that help users take control of their finances.
Superior performance: Focusing on real-time updates for transactions and low latency across all interactions to create a seamless experience.
User Analysis
Mobile preference: Users increasingly favor mobile banking apps over web or in-person banking due to convenience, speed, and accessibility.
Security concerns: Security remains a top priority, with users expecting robust measures such as biometric logins and two-factor authentication.
Complex navigation: Many users report frustrations with existing apps that have confusing layouts or require too many steps for basic functions like transfers or payments.
Lack of personalization: Users appreciate personalized features, such as custom dashboards and notifications, but many apps fail to offer meaningful customization.
Real-time performance: Slow load times and lag during transactions are common complaints in existing mobile banking solutions.
Competitive Research
I conducted a comprehensive competitive research to evaluate the strengths and weaknesses of existing Fintech platforms. Based on the knowledge I gathered from market research, I analyzed popular banking apps like Chime, Revolut, and N26 to identify industry standards and opportunities for differentiation. I paid close attention to their onboarding flows, navigation systems, and key features.
User Interview
To gain insights into the needs and pain points of potential users for Vaulty, I conducted surveys and interviews with potential Vaulty users to gather insights about their expectations and frustrations with current mobile banking apps. Common themes included a desire for a faster, more intuitive experience and concerns about security.
Assumptions Validated
Users prioritize security above all else when using mobile banking apps Validated. Through user interviews and surveys, 90% of participants cited security features like two-factor authentication and biometric login as essential for choosing a mobile banking app.
Users prefer an intuitive, easy-to-navigate interface. Validated. Usability testing confirmed that users were able to complete core tasks, such as checking their balance and transferring funds, without confusion or excessive clicks.
Real-time transaction updates are crucial for user satisfaction. Validated. Feedback from prototype testing showed that users highly value instant notifications for every transaction and real-time updates, enhancing trust and engagement with the app.
Personalization features like customizable dashboards improve user experience. Validated. During focus group discussions, 75% of users expressed interest in personalizing their app interface, especially quick access features and notifications.
Users expect seamless integration with other financial tools and services. Validated. Survey results indicated that 85% of users prefer an app that integrates with external financial services like expense trackers, making Vaulty’s integration capabilities a key feature.
Research Synthesis
Empathy Map
To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs.
Insights
Users prioritize quick access to core features (like transfers and balance checks) and need a fast, responsive app that provides reliable security and detailed financial insights.
Simplicity and personalization are key to keeping users engaged. Users want control over how they interact with the app, with a focus on straightforward financial tools and expense tracking.
Users are emotionally driven by convenience and security. They feel empowered when they have easy, safe access to their accounts but quickly lose trust when the app is slow or lacks functionality.
Users engage most with features that help them manage their day-to-day finances, such as transaction tracking and real-time notifications. Budgeting and savings tools are underused unless they are effortless to set up and maintain.
Needs
Users need a streamlined, intuitive interface that makes it easy to perform common tasks such as checking balances, transferring money, and viewing transaction history without feeling overwhelmed by unnecessary complexity.
Users require a highly secure app that protects their sensitive financial information. This includes features like biometric login, two-factor authentication, and immediate alerts for suspicious activity to give them peace of mind.
Users expect fast, reliable performance. They need the app to load quickly, process transactions efficiently, and provide real-time updates on balances and payments without delays.
Users want the ability to personalize their experience, such as customizing their dashboard, setting up notifications for important financial events, and tracking spending habits in a way that aligns with their personal financial goals.
Strategy
How Might We
To define the problem I am going to solve, I created Point-of-View (POV) Statements that allow me to ideate in a goal-oriented manner, and How-Might-We (HMW) Questions to frame the ideation in the brainstorm session for solutions. The statements and questions are generated based on the insights and needs I gathered in my Empathy Map.
How might we simplify the user experience to ensure seamless access to essential banking features?
How might we enhance security while maintaining convenience?
How might we deliver personalized financial insights that empower users to make better financial decisions?
How might we ensure that Vaulty integrates seamlessly with other financial tools and services?
How might we create real-time feedback loops that keep users informed about their finances instantly?
Design
Wireframe
I then developed wireframes and prototypes to visualize the product's architecture and functionalities. This helped to ensure that the product's design is intuitive, easy to use, and meets user need. It also meant I was able to examine my ideas before making digital prototypes.
Prototype and Testing
HI Fidelity Mock-up
Once I had a visual direction of the layout, I started to add more details and precisions to the sketches by turning them into high-fidelity mockups.
Onboarding
Vaulty's onboarding process is quick and secure, starting with mobile sign-up that verifies your number through an OTP. Once verified, you'll create a personalized PIN for easy and secure access to your account. In just a few steps, you’ll be ready to manage your finances confidently and effortlessly.
Log in
Vaulty's sign-in process ensures security and ease. Simply enter your mobile number and verify it with a one-time password (OTP) sent instantly. Once verified, you can securely access your account using your personalized PIN, giving you quick and protected entry to your financial dashboard.
Open app
Home Page
The Vaulty home page dashboard gives you a clear, real-time overview of your finances at a glance. Instantly check your account balance, track recent transactions, and access key features like transfers and bill payments with just a tap. The intuitive layout ensures easy navigation, putting everything you need for managing your money right at your fingertips.
Transfer Funds
Vaulty’s funds transfer process is fast, secure, and simple. Easily select the recipient, enter the amount, and confirm with your personalized PIN. You can transfer funds between your accounts or send money to others in just a few taps, with real-time confirmation and instant notifications for added peace of mind.
Request Funds
Vaulty’s "Request Funds" feature allows you to easily ask for money from friends, family, or clients. Simply enter the recipient's details, specify the amount, and send a personalized request. The recipient receives a secure notification with the option to transfer funds directly to your account, making it a hassle-free way to manage shared expenses or payments.
Send Requested Funds
Send through Mobile
The XToken home page is designed to give users an exciting introduction to various DeFi services. We've designed a user-friendly Mining section for our reward program. The Origination section has eye-catching visuals to show token pricing and vesting options. The Liquidity Auction is coming soon, and we've included hints in the design to build excitement. The Native Collateralization section is the main feature, allowing users to borrow crypto using their native token. We've made sure the design is easy to understand, with clear explanations and a simple sign-up process
Conclusion and Impact
Problem Statement
On the design of Vaulty I focused on creating a user-centered mobile banking app that balances simplicity, security, and personalization. By understanding users' needs through empathy mapping and validating key assumptions, Vaulty delivers a streamlined and intuitive experience for everyday banking tasks. The app prioritizes real-time transaction updates, customizable dashboards, and seamless integration with other financial tools, ensuring users feel empowered and in control of their financial lives.
Next Steps
I will need to continue testing the platform with users and make adjustments based on their feedback. This will ensure that the platform is always meeting the needs of its users.
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Vaulty Banking Mobile App
Project Overview
Problem Statement
Vaulty is a digital bank with a vision to provide a seamless, secure, and user-friendly mobile banking experience for its customers. As a UX designer, I was brought on board to design Vaulty’s mobile banking app from . The challenge was to create an app that would allow users to manage their finances easily, make transactions effortlessly, and access other key banking features with a focus on usability, performance, and a modern interface.
Objectives
As a new entrant in the competitive digital banking space, Vaulty needed an app that would differentiate itself by offering a superior user experience. The following key challenges had to be addressed:
Establishing Trust: Since Vaulty was a new bank, the app needed to project security and reliability to build user trust.
Usability: The app had to be intuitive for users of all ages, especially those new to digital banking.
Comprehensive Features: The app needed to support essential banking functions, such as account management, bill payments, and fund transfers, without overwhelming users with too many options.
Performance: Users expect fast, responsive performance for tasks such as checking balances and making transfers in real time.
Differentiation: In a crowded market, the app needed a unique, user-centric design to stand out from competitors.
Project Scope
Mobile app
Tools
Figma, InVision, Miro
Role
UX Designer (Research, Visual
Design, Interaction Design, User
Testing)
The Approach
The goal is to create a user-friendly banking app that could handle all aspects of digital banking while remaining secure, fast, and visually appealing. So I decided to iterate my design flow
Research
Research Plan
I began the project with a thorough research phase to understand the target audience, their needs, and their pain points with existing mobile banking solutions.
Research Goals
Identify common financial tasks users perform on mobile banking apps, such as checking balances, making transfers, and paying bills, to prioritize essential features.
Investigate the frustrations and difficulties users experience with current mobile banking apps to ensure Vaulty addresses these pain points and offers a better user experience.
Explore users' perceptions of digital banking security and the measures they expect (e.g., biometric authentication, 2FA) to create a platform that builds confidence and trust.
Learn about user preferences for UI design, including layout, navigation flows, and personalization, to create a clean and intuitive interface that enhances ease of use.
Understand user expectations for app performance, including load times and response to key actions like making transactions, to ensure Vaulty meets or exceeds industry standards for performance.
Assumptions
Users are highly concerned about the safety of their financial data and expect advanced security measures, such as biometric authentication and encryption.
Users prefer a straightforward and intuitive interface that allows them to complete essential tasks like transfers or balance checks quickly, without complex navigation.
Users will access the app on a variety of devices with different screen sizes, so the design must be responsive and provide a seamless experience across smartphones and tablets.
Users appreciate customizable dashboards, notifications, and quick access features that allow them to tailor the app to their specific needs and preferences.
Users expect immediate feedback on actions like transactions or balance updates, so the app must be optimized for fast load times and real-time processing.
Methodology
Secondary Research (Market Research, Competitive Analysis)
Primary Research (User Interviews)
Market Research
As I embark on designing Vaulty,I recognized the importance of conducting comprehensive market research. This research will help me to understand the current trends and challenges in the Fintech sector , identify the needs and expectations of users, and evaluate the competitive landscape.
Target Audience
Young professionals (25-40 years): Tech-savvy individuals looking for easy-to-use, mobile-first banking solutions that offer flexibility and control over their finances.
Freelancers and small business owners: Users needing tools to manage both personal and business finances in a single platform.
Digital natives (18-24 years): First-time banking customers who value intuitive user experiences and modern interfaces over traditional banking systems.
Opportunities for Vaulty
Enhanced security and transparency: Building trust with users through secure features like biometric authentication and real-time fraud alerts.
Simplified user interface: Providing an intuitive, clutter-free design that prioritizes ease of navigation and usability for both tech-savvy and novice users.
Personalization: Allowing users to customize their experience with personalized dashboards, notifications, and quick access to frequently used features.
Financial wellness tools: Offering features like budgeting, saving goals, and spending insights that help users take control of their finances.
Superior performance: Focusing on real-time updates for transactions and low latency across all interactions to create a seamless experience.
User Analysis
Mobile preference: Users increasingly favor mobile banking apps over web or in-person banking due to convenience, speed, and accessibility.
Security concerns: Security remains a top priority, with users expecting robust measures such as biometric logins and two-factor authentication.
Complex navigation: Many users report frustrations with existing apps that have confusing layouts or require too many steps for basic functions like transfers or payments.
Lack of personalization: Users appreciate personalized features, such as custom dashboards and notifications, but many apps fail to offer meaningful customization.
Real-time performance: Slow load times and lag during transactions are common complaints in existing mobile banking solutions.
Competitive Research
I conducted a comprehensive competitive research to evaluate the strengths and weaknesses of existing Fintech platforms. Based on the knowledge I gathered from market research, I analyzed popular banking apps like Chime, Revolut, and N26 to identify industry standards and opportunities for differentiation. I paid close attention to their onboarding flows, navigation systems, and key features.
User Interview
To gain insights into the needs and pain points of potential users for Vaulty, I conducted surveys and interviews with potential Vaulty users to gather insights about their expectations and frustrations with current mobile banking apps. Common themes included a desire for a faster, more intuitive experience and concerns about security.
Assumptions Validated
Users prioritize security above all else when using mobile banking apps Validated. Through user interviews and surveys, 90% of participants cited security features like two-factor authentication and biometric login as essential for choosing a mobile banking app.
Users prefer an intuitive, easy-to-navigate interface. Validated. Usability testing confirmed that users were able to complete core tasks, such as checking their balance and transferring funds, without confusion or excessive clicks.
Real-time transaction updates are crucial for user satisfaction. Validated. Feedback from prototype testing showed that users highly value instant notifications for every transaction and real-time updates, enhancing trust and engagement with the app.
Personalization features like customizable dashboards improve user experience. Validated. During focus group discussions, 75% of users expressed interest in personalizing their app interface, especially quick access features and notifications.
Users expect seamless integration with other financial tools and services. Validated. Survey results indicated that 85% of users prefer an app that integrates with external financial services like expense trackers, making Vaulty’s integration capabilities a key feature.
Research Synthesis
Empathy Map
To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs.
Insights
Users prioritize quick access to core features (like transfers and balance checks) and need a fast, responsive app that provides reliable security and detailed financial insights.
Simplicity and personalization are key to keeping users engaged. Users want control over how they interact with the app, with a focus on straightforward financial tools and expense tracking.
Users are emotionally driven by convenience and security. They feel empowered when they have easy, safe access to their accounts but quickly lose trust when the app is slow or lacks functionality.
Users engage most with features that help them manage their day-to-day finances, such as transaction tracking and real-time notifications. Budgeting and savings tools are underused unless they are effortless to set up and maintain.
Needs
Users need a streamlined, intuitive interface that makes it easy to perform common tasks such as checking balances, transferring money, and viewing transaction history without feeling overwhelmed by unnecessary complexity.
Users require a highly secure app that protects their sensitive financial information. This includes features like biometric login, two-factor authentication, and immediate alerts for suspicious activity to give them peace of mind.
Users expect fast, reliable performance. They need the app to load quickly, process transactions efficiently, and provide real-time updates on balances and payments without delays.
Users want the ability to personalize their experience, such as customizing their dashboard, setting up notifications for important financial events, and tracking spending habits in a way that aligns with their personal financial goals.
Strategy
How Might We
To define the problem I am going to solve, I created Point-of-View (POV) Statements that allow me to ideate in a goal-oriented manner, and How-Might-We (HMW) Questions to frame the ideation in the brainstorm session for solutions. The statements and questions are generated based on the insights and needs I gathered in my Empathy Map.
How might we simplify the user experience to ensure seamless access to essential banking features?
How might we enhance security while maintaining convenience?
How might we deliver personalized financial insights that empower users to make better financial decisions?
How might we ensure that Vaulty integrates seamlessly with other financial tools and services?
How might we create real-time feedback loops that keep users informed about their finances instantly?
Design
Wireframe
I then developed wireframes and prototypes to visualize the product's architecture and functionalities. This helped to ensure that the product's design is intuitive, easy to use, and meets user need. It also meant I was able to examine my ideas before making digital prototypes.
Prototype and Testing
HI Fidelity Mock-up
Once I had a visual direction of the layout, I started to add more details and precisions to the sketches by turning them into high-fidelity mockups.
Onboarding
Vaulty's onboarding process is quick and secure, starting with mobile sign-up that verifies your number through an OTP. Once verified, you'll create a personalized PIN for easy and secure access to your account. In just a few steps, you’ll be ready to manage your finances confidently and effortlessly.
Log in
Vaulty's sign-in process ensures security and ease. Simply enter your mobile number and verify it with a one-time password (OTP) sent instantly. Once verified, you can securely access your account using your personalized PIN, giving you quick and protected entry to your financial dashboard.
Open app
Home Page
The Vaulty home page dashboard gives you a clear, real-time overview of your finances at a glance. Instantly check your account balance, track recent transactions, and access key features like transfers and bill payments with just a tap. The intuitive layout ensures easy navigation, putting everything you need for managing your money right at your fingertips.
Transfer Funds
Vaulty’s funds transfer process is fast, secure, and simple. Easily select the recipient, enter the amount, and confirm with your personalized PIN. You can transfer funds between your accounts or send money to others in just a few taps, with real-time confirmation and instant notifications for added peace of mind.
Request Funds
Vaulty’s "Request Funds" feature allows you to easily ask for money from friends, family, or clients. Simply enter the recipient's details, specify the amount, and send a personalized request. The recipient receives a secure notification with the option to transfer funds directly to your account, making it a hassle-free way to manage shared expenses or payments.
Send Requested Funds
Send through Mobile
The XToken home page is designed to give users an exciting introduction to various DeFi services. We've designed a user-friendly Mining section for our reward program. The Origination section has eye-catching visuals to show token pricing and vesting options. The Liquidity Auction is coming soon, and we've included hints in the design to build excitement. The Native Collateralization section is the main feature, allowing users to borrow crypto using their native token. We've made sure the design is easy to understand, with clear explanations and a simple sign-up process
Conclusion and Impact
Problem Statement
On the design of Vaulty I focused on creating a user-centered mobile banking app that balances simplicity, security, and personalization. By understanding users' needs through empathy mapping and validating key assumptions, Vaulty delivers a streamlined and intuitive experience for everyday banking tasks. The app prioritizes real-time transaction updates, customizable dashboards, and seamless integration with other financial tools, ensuring users feel empowered and in control of their financial lives.
Next Steps
I will need to continue testing the platform with users and make adjustments based on their feedback. This will ensure that the platform is always meeting the needs of its users.
Browse Other Projects
Giveth
Building the Future of Giving
Giveth
Giveth aims to facilitate seamless global giving, rewarding those driving positive
See More
Token Engineering
Token Engineering Academy wanted to establish itself as an immersive learning platform.
See More
xTOKEN Terminal
Mining, Origination, Auction, Bonds
xToken Terminal
XTOKEN Terminal is a platform designed to provide DeFi permissionless access to financial primitives
See More
© 2024 Tosin Ariyo
Vaulty Banking Mobile App
Project Overview
Problem Statement
Vaulty is a digital bank with a vision to provide a seamless, secure, and user-friendly mobile banking experience for its customers. As a UX designer, I was brought on board to design Vaulty’s mobile banking app from . The challenge was to create an app that would allow users to manage their finances easily, make transactions effortlessly, and access other key banking features with a focus on usability, performance, and a modern interface.
Objectives
As a new entrant in the competitive digital banking space, Vaulty needed an app that would differentiate itself by offering a superior user experience. The following key challenges had to be addressed:
Establishing Trust: Since Vaulty was a new bank, the app needed to project security and reliability to build user trust.
Usability: The app had to be intuitive for users of all ages, especially those new to digital banking.
Comprehensive Features: The app needed to support essential banking functions, such as account management, bill payments, and fund transfers, without overwhelming users with too many options.
Performance: Users expect fast, responsive performance for tasks such as checking balances and making transfers in real time.
Differentiation: In a crowded market, the app needed a unique, user-centric design to stand out from competitors.
Project Scope
Mobile app
Tools
Figma, InVision, Miro
Role
UX Designer (Research, Visual
Design, Interaction Design, User
Testing)
The Approach
The goal is to create a user-friendly banking app that could handle all aspects of digital banking while remaining secure, fast, and visually appealing. So I decided to iterate my design flow
Research
Research Plan
I began the project with a thorough research phase to understand the target audience, their needs, and their pain points with existing mobile banking solutions.
Research Goals
Identify common financial tasks users perform on mobile banking apps, such as checking balances, making transfers, and paying bills, to prioritize essential features.
Investigate the frustrations and difficulties users experience with current mobile banking apps to ensure Vaulty addresses these pain points and offers a better user experience.
Explore users' perceptions of digital banking security and the measures they expect (e.g., biometric authentication, 2FA) to create a platform that builds confidence and trust.
Learn about user preferences for UI design, including layout, navigation flows, and personalization, to create a clean and intuitive interface that enhances ease of use.
Understand user expectations for app performance, including load times and response to key actions like making transactions, to ensure Vaulty meets or exceeds industry standards for performance.
Assumptions
Users are highly concerned about the safety of their financial data and expect advanced security measures, such as biometric authentication and encryption.
Users prefer a straightforward and intuitive interface that allows them to complete essential tasks like transfers or balance checks quickly, without complex navigation.
Users will access the app on a variety of devices with different screen sizes, so the design must be responsive and provide a seamless experience across smartphones and tablets.
Users appreciate customizable dashboards, notifications, and quick access features that allow them to tailor the app to their specific needs and preferences.
Users expect immediate feedback on actions like transactions or balance updates, so the app must be optimized for fast load times and real-time processing.
Methodology
Secondary Research (Market Research, Competitive Analysis)
Primary Research (User Interviews)
Market Research
As I embark on designing Vaulty,I recognized the importance of conducting comprehensive market research. This research will help me to understand the current trends and challenges in the Fintech sector , identify the needs and expectations of users, and evaluate the competitive landscape.
Target Audience
Young professionals (25-40 years): Tech-savvy individuals looking for easy-to-use, mobile-first banking solutions that offer flexibility and control over their finances.
Freelancers and small business owners: Users needing tools to manage both personal and business finances in a single platform.
Digital natives (18-24 years): First-time banking customers who value intuitive user experiences and modern interfaces over traditional banking systems.
Opportunities for Vaulty
Enhanced security and transparency: Building trust with users through secure features like biometric authentication and real-time fraud alerts.
Simplified user interface: Providing an intuitive, clutter-free design that prioritizes ease of navigation and usability for both tech-savvy and novice users.
Personalization: Allowing users to customize their experience with personalized dashboards, notifications, and quick access to frequently used features.
Financial wellness tools: Offering features like budgeting, saving goals, and spending insights that help users take control of their finances.
Superior performance: Focusing on real-time updates for transactions and low latency across all interactions to create a seamless experience.
User Analysis
Mobile preference: Users increasingly favor mobile banking apps over web or in-person banking due to convenience, speed, and accessibility.
Security concerns: Security remains a top priority, with users expecting robust measures such as biometric logins and two-factor authentication.
Complex navigation: Many users report frustrations with existing apps that have confusing layouts or require too many steps for basic functions like transfers or payments.
Lack of personalization: Users appreciate personalized features, such as custom dashboards and notifications, but many apps fail to offer meaningful customization.
Real-time performance: Slow load times and lag during transactions are common complaints in existing mobile banking solutions.
Competitive Research
I conducted a comprehensive competitive research to evaluate the strengths and weaknesses of existing Fintech platforms. Based on the knowledge I gathered from market research, I analyzed popular banking apps like Chime, Revolut, and N26 to identify industry standards and opportunities for differentiation. I paid close attention to their onboarding flows, navigation systems, and key features.
User Interview
To gain insights into the needs and pain points of potential users for Vaulty, I conducted surveys and interviews with potential Vaulty users to gather insights about their expectations and frustrations with current mobile banking apps. Common themes included a desire for a faster, more intuitive experience and concerns about security.
Assumptions Validated
Users prioritize security above all else when using mobile banking apps Validated. Through user interviews and surveys, 90% of participants cited security features like two-factor authentication and biometric login as essential for choosing a mobile banking app.
Users prefer an intuitive, easy-to-navigate interface. Validated. Usability testing confirmed that users were able to complete core tasks, such as checking their balance and transferring funds, without confusion or excessive clicks.
Real-time transaction updates are crucial for user satisfaction. Validated. Feedback from prototype testing showed that users highly value instant notifications for every transaction and real-time updates, enhancing trust and engagement with the app.
Personalization features like customizable dashboards improve user experience. Validated. During focus group discussions, 75% of users expressed interest in personalizing their app interface, especially quick access features and notifications.
Users expect seamless integration with other financial tools and services. Validated. Survey results indicated that 85% of users prefer an app that integrates with external financial services like expense trackers, making Vaulty’s integration capabilities a key feature.
Research Synthesis
Empathy Map
To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs.
Insights
Users prioritize quick access to core features (like transfers and balance checks) and need a fast, responsive app that provides reliable security and detailed financial insights.
Simplicity and personalization are key to keeping users engaged. Users want control over how they interact with the app, with a focus on straightforward financial tools and expense tracking.
Users are emotionally driven by convenience and security. They feel empowered when they have easy, safe access to their accounts but quickly lose trust when the app is slow or lacks functionality.
Users engage most with features that help them manage their day-to-day finances, such as transaction tracking and real-time notifications. Budgeting and savings tools are underused unless they are effortless to set up and maintain.
Needs
Users need a streamlined, intuitive interface that makes it easy to perform common tasks such as checking balances, transferring money, and viewing transaction history without feeling overwhelmed by unnecessary complexity.
Users require a highly secure app that protects their sensitive financial information. This includes features like biometric login, two-factor authentication, and immediate alerts for suspicious activity to give them peace of mind.
Users expect fast, reliable performance. They need the app to load quickly, process transactions efficiently, and provide real-time updates on balances and payments without delays.
Users want the ability to personalize their experience, such as customizing their dashboard, setting up notifications for important financial events, and tracking spending habits in a way that aligns with their personal financial goals.
Strategy
How Might We
To define the problem I am going to solve, I created Point-of-View (POV) Statements that allow me to ideate in a goal-oriented manner, and How-Might-We (HMW) Questions to frame the ideation in the brainstorm session for solutions. The statements and questions are generated based on the insights and needs I gathered in my Empathy Map.
How might we simplify the user experience to ensure seamless access to essential banking features?
How might we enhance security while maintaining convenience?
How might we deliver personalized financial insights that empower users to make better financial decisions?
How might we ensure that Vaulty integrates seamlessly with other financial tools and services?
How might we create real-time feedback loops that keep users informed about their finances instantly?
Design
Wireframe
I then developed wireframes and prototypes to visualize the product's architecture and functionalities. This helped to ensure that the product's design is intuitive, easy to use, and meets user need. It also meant I was able to examine my ideas before making digital prototypes.
Prototype and Testing
HI Fidelity Mock-up
Once I had a visual direction of the layout, I started to add more details and precisions to the sketches by turning them into high-fidelity mockups.
Onboarding
Vaulty's onboarding process is quick and secure, starting with mobile sign-up that verifies your number through an OTP. Once verified, you'll create a personalized PIN for easy and secure access to your account. In just a few steps, you’ll be ready to manage your finances confidently and effortlessly.
Log in
Vaulty's sign-in process ensures security and ease. Simply enter your mobile number and verify it with a one-time password (OTP) sent instantly. Once verified, you can securely access your account using your personalized PIN, giving you quick and protected entry to your financial dashboard.
Open app
Home Page
The Vaulty home page dashboard gives you a clear, real-time overview of your finances at a glance. Instantly check your account balance, track recent transactions, and access key features like transfers and bill payments with just a tap. The intuitive layout ensures easy navigation, putting everything you need for managing your money right at your fingertips.
Transfer Funds
Vaulty’s funds transfer process is fast, secure, and simple. Easily select the recipient, enter the amount, and confirm with your personalized PIN. You can transfer funds between your accounts or send money to others in just a few taps, with real-time confirmation and instant notifications for added peace of mind.
Request Funds
Vaulty’s "Request Funds" feature allows you to easily ask for money from friends, family, or clients. Simply enter the recipient's details, specify the amount, and send a personalized request. The recipient receives a secure notification with the option to transfer funds directly to your account, making it a hassle-free way to manage shared expenses or payments.
Send Requested Funds
Send through Mobile
The XToken home page is designed to give users an exciting introduction to various DeFi services. We've designed a user-friendly Mining section for our reward program. The Origination section has eye-catching visuals to show token pricing and vesting options. The Liquidity Auction is coming soon, and we've included hints in the design to build excitement. The Native Collateralization section is the main feature, allowing users to borrow crypto using their native token. We've made sure the design is easy to understand, with clear explanations and a simple sign-up process
Conclusion and Impact
Problem Statement
On the design of Vaulty I focused on creating a user-centered mobile banking app that balances simplicity, security, and personalization. By understanding users' needs through empathy mapping and validating key assumptions, Vaulty delivers a streamlined and intuitive experience for everyday banking tasks. The app prioritizes real-time transaction updates, customizable dashboards, and seamless integration with other financial tools, ensuring users feel empowered and in control of their financial lives.
Next Steps
I will need to continue testing the platform with users and make adjustments based on their feedback. This will ensure that the platform is always meeting the needs of its users.
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